At Taresness® Mini Stepper, we respect the privacy of our users and recognize the importance of protecting personal information collected through our website and online store at taresness.shop. This privacy policy outlines how we collect, use, and protect the personal data provided to us.
What Information Do We Collect?
We collect both personal and non-personal information from you when you visit our website, make purchases, register for our newsletter, contact us directly, or engage with us on social media. The types of information we may collect include:
- Contact details such as your name, email address, mailing address, and phone number when you create an account, make purchases, contact us with inquiries, request support, or sign up for our newsletter.
- Financial information such as payment card details and billing address when you make purchases from our online store. This is processed securely through third-party payment processors.
- Account credentials like usernames, passwords, and security question answers that you create to access your account with us.
- Shopping behavior and preferences such as your browsing history, items viewed or added to your cart, and purchases made on our website. This helps us recommend relevant products and improve your shopping experience.
- Correspondence with our customer service team via email, chat, phone calls, or social media interactions.
- Social media handles if you interact with our social media profiles or share our content.
- Device information like IP address, browser type, operating system, referral URLs, unique device identifiers, and other technical data collected through analytics trackers and cookies. This helps us diagnose problems and monitor website traffic.
- Location data if you allow your device to share your location with our website or mobile app. We may use geographical information to provide relevant content.
- Demographics such as age, gender, lifestyle, and interests optionally provided by you during account registration surveys. This allows us to better understand our customers.
- Photos or videos that you may submit in reviews, testimonials, sweepstakes entries, or other purposes. These are only published with your explicit consent.
We do not intentionally collect sensitive information such as political views, religious beliefs, health data, or sexual orientation from our users unless required by law.
How Do We Use the Information Collected?
The personal data gathered from you helps us deliver customized content, improve your shopping experience, notify you of new products and promotions, analyze trends, fix website issues, secure our business, and comply with legal obligations.
Specifically, we may use your information for purposes like:
- Creating and managing your online customer account
- Processing and fulfilling your orders
- Responding to your inquiries and providing support
- Sending order status updates, invoices, and reminders
- Protecting against and investigating fraudulent transactions
- Analyzing shopping patterns and site activity to improve our services
- Sending promotional emails, newsletters, SMS, or post about new products, sales, and other updates consistent with your choices and applicable laws
- Serving personalized ads on our website or third-party sites and evaluating their effectiveness
- Registering your entries for giveaways, rewards programs, or other promotions
- Conducting market research surveys to obtain feedback for improving customer satisfaction
- Communicating on third-party social networks like Facebook or Twitter if you engage with our brand
- Identifying usage trends such as popular product categories or demographics to focus our marketing efforts
- Developing new products, services, and website functionality based on usage data and preferences
- Complying with legal obligations for record-keeping, security, fraud monitoring, and other purposes
- Protecting against potentially prohibited or illegal activities on our website and enforcing our Terms of Use
We only process personal information as necessary for the purposes stated above. We will obtain your consent before using data for unrelated purposes.
How Long Do We Retain Your Information?
We retain the information we collect from you only as long as necessary for legal and business purposes. For example:
- Account information like your name, email, address and order history are kept as long as your account is active.
- Financial transaction records need to be retained for seven years under accounting laws.
- Correspondence with you will be retained for two years after the inquiry is resolved.
- Legal records and information related to security incidents may be retained for the duration required by law.
- Technical usage data like web traffic statistics, clickstream patterns, and website logs are retained for a maximum of two years.
- Marketing data such as your preferences and cross-site browsing history may be retained while you are subscribed and up to two years afterwards.
- Contest, giveaway, or promotion entries are destroyed within 90 days after a winner has been chosen unless you give permission to retain it longer.
At the end of the applicable retention period, your data will either be deleted permanently or anonymized so it cannot identify you. The retention timeline allows us to enhance your shopping experience, resolve disputes, analyze site usage, comply with regulations, and other necessary purposes permitted by law. If you would like us to delete your information sooner, please contact our privacy team.
How Do We Protect Your Information?
We take reasonable administrative, technical, and physical safeguards to protect the confidentiality and security of data collected through our website and store against accidental or unlawful destruction, manipulation, loss, alteration, unauthorized access, disclosure or misuse. Our security measures include:
- SSL encryption of sensitive financial information and account credentials transmitted through our website
- Firewall, antivirus, and malware protection for our IT infrastructure and systems
- Role-based access controls to limit employee access to data strictly on a need-to-know basis
- Password policies requiring strong, complex credentials that are routinely changed
- Multi-factor authentication for accessing sensitive data like financial reports or customer PII
- Security audits and vulnerability testing conducted regularly by internal IT teams and third-party services
- PCI DSS compliance to safeguard payment card data according to industry regulations
- Physical security of facilities like security cameras, ID badges, and entry controls
While we follow generally accepted standards and best practices to protect your data, no method of transmission or storage can be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the Contacting Us section below.
Do We Disclose Your Information to Third Parties?
We do not sell, rent, or share your personal information with third parties except as outlined below:
- Service providers: We may share your data with trusted third-party companies that perform services on our behalf like payment processing, order fulfillment, website hosting, email delivery, analytics, security operations, and customer service support. These will only access the information required to perform their respective services and are bound by strict data privacy agreements.
- Business transfers: If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
- Law enforcement agencies, regulators, and legal proceedings: We may disclose your information if required by subpoenas, court orders, or other legal processes, or to report or respond to illegal activities or for public safety.
- To protect rights and safety: We may share account information when necessary to enforce our Terms of Use, prevent fraud, respond to claims that any content violates rights of another, and protect the rights, property or personal safety of our company, users, or the public.
- With your consent: Other than the cases outlined above, we will obtain your explicit consent before sharing your personal information with third parties for their own independent use. You can review and modify our ongoing consent permissions through your account settings.
Our website may include social media features and widgets like Facebook “like” buttons. These features may collect details of your IP address and the pages you are visiting to function properly. Social media companies may use and disclose such data per their own privacy policies.
Except where required by law, we do not share any sensitive personal information like race, religion, sexual orientation, health data, or political affiliations with third parties without your explicit consent.
Online Tracking and Do Not Track Signals
Like most standard website protocols, our website logs technical usage data and anonymized visitor usage patterns automatically. As you browse our website, usage information may be collected through tracking technologies like cookies, web beacons, embedded scripts, location-identifying technologies, and similar tools to optimize your experience and display targeted offers and promotions more relevant to your interests. For example:
- Cookies are small text files that websites store on visitor devices to remember preferences and settings during future site visits or enable site features. We may use both session and persistent cookies.
- Web beacons are tiny graphics files that notify a website when a particular page is viewed. This helps us analyze website traffic patterns.
- Scripts are small programs embedded within our website code that collect anonymous usage statistics and track user interactions.
You can control how and whether cookies will be accepted by modifying your browser settings. Most browsers allow you to block, delete or disable cookies by default. However, doing so may impair your ability to use our website features smoothly.
Our website does not respond to Do Not Track signals at this time. If we do so in the future, we will update this policy accordingly.
What Privacy Choices Are Available to You?
We offer certain choices about how we communicate with you and what personal data we obtain. You can manage your privacy preferences through the following means:
- Account settings: You can access and edit your account information, marketing preferences, email subscriptions, and more by logging into your online account with us.
- Email preferences: You can choose to stop receiving our marketing emails by clicking the “unsubscribe” link at the bottom of any promotional message sent to your registered email. However, we will continue sending important service notifications related to orders, security, privacy, and legal updates.
- Push notification preferences: If you have installed our mobile app, you can manage your preferences for push notifications delivered to your device through the settings menu of the app.
- Cookie controls: As mentioned earlier, you can modify your browser settings to block or delete cookies and other technical tracking tools. However, our website may not function optimally if all cookies are disabled.
- Do Not Sell requests: As we do not sell your data to third parties now, we do not offer Do Not Sell options currently. If that changes, we will update this policy and provide an easy mechanism to record your marketing opt-outs.
- California Consumer Privacy Act rights: Customers who qualify under the CCPA may request access to personal information we have collected about them, or ask us to delete it subject to certain exceptions. Please submit such requests through the Contacting Us section.
We will aim to comply with your wishes promptly without affecting your customer experience. Where we are unable to fulfill a request completely, we will explain the reasons in our response.
Will This Policy Change in the Future?
As our website evolves over time, this Privacy Policy may also change to reflect updated data practices, legal requirements, and customer feedback. For significant changes, we will notify you through emails or provide notice on our website homepage. We encourage you to review this policy periodically to stay informed about how we handle your information. The most current version will always be posted here on our website. If you do not agree with the revised policy, you should modify your preferences, or stop accessing our website and contact us to close your account. Your continued use of our website after policy changes come into effect constitutes your acceptance of the revised Privacy Policy.
Is Children’s Privacy Protected?
Our website and store are not designed for or targeted at children under 18. We do not knowingly collect personal data from children without appropriate consent from their parents or guardians. If you believe your child has submitted their information without your consent, please contact us immediately so we can remove it.
How Can You Contact Us Regarding Privacy Questions or Concerns?
If you have any questions or concerns regarding our Privacy Policy, please contact us at:
Email: [email protected]
Phone: 1-800-123-4567
Address: 123 Taresness Lane, San Francisco, CA 94105
You may also reach out to our Data Protection Officer:
Email: [email protected]
We will investigate and attempt to resolve any issues or complaints you bring to our attention promptly.
You have the right at any time to file complaints with the relevant supervisory data protection authorities if you believe our data handling practices violate applicable laws.
Last Updated
This Privacy Policy was last updated on January 1st, 2023.